Tuesday, November 18, 2014

Disney Renewal

Diz Jr. has re-upped a high-performing cartoon half-hour.

Disney Junior has ordered a second season of its breakout series Sheriff Callie’s Wild West. The series starring Mandy Moore as the voice of Sheriff Callie was the first Disney/ABC Television Group show to launch on the company’s Watch mobile platform. It amassed more than 23 million views in its launch window. The success translated on-air, with the back-to-back premiere telecasts in January ranking as Disney Junior’s Top 2 telecasts of all time in total viewers. Since its linear premiere, Sheriff Callie has been the No. 1 series across preschool-dedicated TV networks in kids 2-5. ...

Sheriff Callie is produced in Toluca Lake by Wild Canary Animation*.

(For whatever reason, Diz Co. doesn't do this one in-house, but instead sub-contracts the production. WHY does the mouse sub-contract the Sheriff? Because it's likely cheaper than building additional corporate infrastructure to get the show made. Disney Television Animation is just now bursting at the seams, but there's this ongoing market demand for more cartoons. So the Mouse improvises.

* Wikipedia says that "Callie" is produced by Wildbrain Entertainment, which is a different Wild altogether. But Guild records say that Wild Canary Animation is the production entity.

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