Below the fold in an industry rag, this caught my eye.
... [Seth Rogen and Evan Goldberg] are in production on their first animated movie, Sausage Party, which they said is tedious and challenging, and only bearable because they love what they are creating.
Rogen said it is not true that they get stoned on marijuana and then think up movie ideas – except in the case of Sausage Party. He said that began during a session with Jonah Hill, as a joke. They thought about what a movie with that title would be like, and eventually it came to be real.
“We’re literally just playing phallic symbols now,” laughed Rogen.
Shit yeah.
It's high time that somebody picked up Ralph Bakshi's mantle. And it might as well be Rogen and Goldberg as anyone else. They know how to do comedy and they know how to do raunch, and God knows we need more than G-rated animation. Let's cast the freaking net a little wider.
As Brad Bird says, animation is a format, not a genre. It should be more than just kid and princess movies.
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