Thursday, May 15, 2014

TV Cartoon Ratings

Here's the flat-screen performance of selected television cartoons.



Last Sunday



On FOX, Bob's Burgers earned a 0.9, down 18 percent from last week's 1.1 adults 18-49 rating. American Dad scored a 1.1, down 15 percent from last week's 1.3 adults 18-49 rating. The Simpsons garnered a 1.6, down 20 percent from last week's 2.0 adults 18-49 rating. Family Guy notched a 2.1, down 5 percent from last week's 2.2 adults 18-49 rating. Cosmos earned a 1.2, down 25 percent from last week's 1.6 adults 18-49 rating. ...


All the shows above (excluding Cosmos) have been picked up for new episodes. American Dad will have a new (reduced) season on TBS, while the other shows will remain on Fox. ...



And in Cableland?



Adult Swim and Cartoon Network



Among Adult Swim original programming, a new episode of Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among targeted adults 18-24, 18-34 & 18-49. On Monday night, a new episode of The Boondocks (Monday, 10:30 p.m.) posted year-over-year gains among all targeted adults and male demos, ranging between 7% and 58%.



On Saturday night's TOONAMI block, One Piece (1:30 a.m.) ranked #1 in its time period among all young adults and men. Similarly, Blue Exorcist (2 a.m.) ranked #1 in its time period among adults & men 18-24. Black Lagoon (2:30 a.m.) ranked #1 in its time period among all targeted men, while Beware the Batman (3 a.m.) ranked #1 in its timeslot among men 18-24 & 18-34.



Moreover, Bleach (12 a.m.) and Naruto: Shippuden (1 a.m.) grew average delivery of targeted adults and men by double-digits vs. the same time period last year, ranging between 14% and 61%. Attack on Titan (11:30 p.m.) and Blue Exorcist (2 a.m.) also increased delivery among adults 18-34 & 18-49 and all targeted men.



Adult Swim programming – including Family Guy, The Boondocks, American Dad and Robot Chicken – accounted for 15 of the top 50 telecasts on basic cable for the week with adults 18-34, more than any other network. ...



On Monday night, Cartoon Network's original animated programming fueled the network to land as the #1 television destination among kids 9-14 and boys 6-11 & 9-14 in Early Prime (6-8 p.m.). Average delivery grew across targeted kids/boys 2-11 & 6-11 vs. the same time period last year, ranging between 4% and 13%.



A new episode of Adventure Time (6 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, #1 for the day among kids 9-14, and #1 in its time period among kids 6-11 and boys 2-11. Similarly, a new episode of Regular Show (6:30 p.m.) ranked #1 in its time period among kids 6-11 & 9-14 and all targeted boys.



Both new episode premieres increased average delivery by double digits across all targeted kids/boys demos vs. the same time period last year, between 11% and 102%. Wrapping up the evening, a new episode premiere of Clarence (7 p.m.) ranked #1 in its time period among kids 6-11 & 9-14 and all targeted boys. ...


By rights, Adventure Time should be earning Nickelodeon some heavy coin, but Nick declined to turn the pilot into a series, and so producer Fred Seibert bought the production back and took it to Cartoon Network, will it's been a major smash hit.





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