Sunday, February 21, 2010

Disney's New Strategy

Robert Iger's free-spending ways have caught up to him. Having purchased Pixar and Marvel for a combined total of $10 billion, the studio has to start making some serious coin in order to pay off the purchases.

The strategy is to focus on $150 million films that can be heavily merchandised or films that cost less than $30 million. Anything that falls in the middle of those two budget neighborhoods is out, even if it's a proven money maker. The Proposal, a Sandra Bullock film that cost $40 million and that grossed $315 million worldwide won't have a sequel as a result of this policy.

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