If you've ever created stories -- whether written, drawn or filmed -- you are familiar with the experience of having the characters dictate where the story is going to go. You may start out pushing the characters through your plot, but if you're doing your job right, the characters start to drive events and you, as creator, just follow them to see what's going to happen.
Author Corey Doctorow has an interesting idea about why this occurs. If you make stories or want to make stories, it's worth reading in full.
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