Thursday, August 5, 2010

3D Fading?

The above charts come from this article which suggests that the novelty of 3D is rapidly diminishing. Clearly, people are choosing to see movies flat, either because they find the glasses uncomfortable or aren't willing to pay a premium for stereoscopic images.

Supply and demand factors into this as well. One of the commenters to the above article suggested that more recent films are not able to find as many 3D screens as there are so many 3D films in the marketplace. It may also be that the increasing supply of 3D is simply overwhelming whatever demand there is.

It will be interesting to watch this trend. Last year's box office gross set a record, but attendance was only average. Price increases made up the difference. If people start avoiding 3D in large numbers, Hollywood will definitely suffer at the box office.

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